A socially-responsible marketing communications professional who delivers innovative strategic content. Key strengths: creativity, conceptual thinking, problem-solving and trend analysis. Excels at building and maintaining relationships with businesses, media and community. Thrives in an entrepreneurial as well as corporate environment with a diverse audience. Writing is enhanced by passionate involvement in community as well as dedication to environmental and social concerns.
Interactive Copywriter / Present
Write content and maintain consistency throughout site, a premier virtual world where girls and women become their own interior designers.
Project Copywriter / Packaging & eCommerce / 1990 - 2009
Brands include Disney Entertainment properties (“Pocahontas,” “Lion King,” “Hercules,” “The Princess and the Frog”) and Disney tween properties (“Hannah Montana,” “High School Musical” and “Camp Rock”), Barbie, Hot Wheels and Little Mommy as well as licensed properties including American Gladiator and Last Action Hero.
o Supported Disney movie launches with packaging design and copy, adhering to licensing guidelines with expedited schedules.
o Wrote co-branded copy for Barbie with cause-related projects including Milk Advisory Board, Girls Inc., and March of Dimes among others, successfully introducing issues into new markets and building customized product line.
o Initiated fundraising partnership between Alan Friedman Diamonds and Mattel’s Children Affected by AIDS Foundation for ongoing successful fundraising relationship.
o Researched cause-marketing concepts for girls’ products with support of Mattel Foundation.
o Wrote etail copy for girls’ products, collaborating with Mattel.com and Licensing for “one voice” across all platforms.
o Implemented bi-lingual (English/Spanish) instructions for infant preschool products, ensuring correct assembly for safe products.
o Edited all content in strict accordance with legal and safety guidelines to ensure quality and industry standards.
o Hired and managed “night shift” staff and outside vendors to expedite approvals and adhere to deadlines.
o Consistently maintained budgets and reduced costs, specifically in the name development area.
Walk to School: initiated campaign for local school district
NetWalkers & Co. | Troop 90210: walking group for networking
Team Beverly Hills, '10 graduate
Public relations writer, American Civil Liberties Union
Film publicist/special events assistant, Los Angeles Film Exposition
Publicist, Los Angeles Film Teachers’ Association
Reporter/public affairs producer, KPFK
BA Journalism/Political Science emphasis: California State University, Northridge
Fund-Raising Certificate, UCLA Extension (in progress)
Marketing and Sales Certificate: Loyola Marymount University
Smart Cycling: Street Skills 101
Web Design, Child Development: UCLA Extension